Marketing Mania 2019 Session 1 - Digital Marketing: Facebook and Instagram Advertising

Marketing Mania is a four- part educational workshop series designed with the small business owner in mind.  This weekly series will provide you with the tools you need to create a marketing strategy for your business. Everything from social media to cross promotion, this series will cover both the strategic and tactical aspects of marketing your business. The Marketing Mania Series is generously sponsored by Be Found Online.

Session1: Digital Marketing: Facebook and Instagram Advertising, presented by Quincy Bingham, Be Found Online

As with anything in life, paid media is very unpredictable.  Every person has their own strategies and tricks they believe will work better than anything else.  The Facebook ecosystem is no different; there are so many options in the Facebook interface, sometimes it’s hard to know where to start.

We will take a look at the basic of getting started with Facebook Advertising and how to craft an effective strategy for 2019!  The most important thing to remember during this process is that Facebook and Instagram are social experiences, not just a way to advertise.  People want to see eye-catching images and messages that speak to them on a personal level. The more ways you can get people to engage with your content and interact with your brand, the more leverage you’ll have when it comes to driving your bottom line.

Quincy Bingham has been in the digital marketing industry for almost seven years with experience in Facebook Advertising, Digital Analytics, Paid Search, eCommerce, Lead Generation, and Marketing Automation. Great at tackling unorthodox problems, Quincy is a bright and motivated part of the BFO team.