Marketing Mania 2019 Session 3 - Local SEO for Brick & Mortar Businesses

Marketing Mania is a four- part educational workshop series designed with the small business owner in mind.  This weekly series will provide you with the tools you need to create a marketing strategy for your business. Everything from social media to cross promotion, this series will cover both the strategic and tactical aspects of marketing your business. The Marketing Mania Series is generously sponsored by Be Found Online.

Session 3: Local SEO for Brick & Mortar Businesses, presented by Dalton Finney, Be Found Online

Google’s driving focus on user experience makes local search engine optimization services, or local SEO for short, essential for every local business. This goes for businesses selling direct to consumers and for B2B internet marketing too. Mobile search dominance combined with an increased user search focused on meeting an immediate need creates big benefits for local businesses that embrace local SEO.

This session will cover important topics like:

• How to be the answer to “near me” searches
• Capitalizing on micro-moments
• Geo-based strategies
• ​​Content development
• ​Local reviews

Dalton Finney is BFO’s Director of SEO and has been avidly practicing SEO for 12 years. Dalton first took an interest in SEO when working as a sales analyst at a major digital agency. He quickly decided he wanted to make his living making SEO magic and he’s never looked back!