Marketing Mania 2020 Session 3: Paid Search & Retargeting 101

Marketing Mania is a four- part educational workshop series designed with the small business owner in mind.  This weekly series will provide you with the tools you need to create a marketing strategy for your business in the COVID era. Covering topics from social media strategies to Google Analytics, this series will address both the strategic and tactical aspects of marketing your business.

Session 3: Paid Search & Retargeting 101

This session will cover online search at the 100-101 level. Attendees will learn how to build keyword lists and why it's important, how to set up retargeting ads, and how to manage shopping Ads & E Commerce

The Marketing Mania Series is generously sponsored by Be Found Online, and will presented by Be Found Online and Amber McCulloch from McCulloch Communications.